14.09.2006
Campagne ebay.com + Eminem + La Fondation Marshall Mathers + HCR-ONU
Eminem s'associe à Nike pour lancer des souliers de course.
Le populaire rappeur Eminem s'est associé aux enchères de chaussures de sport Air Max en édition limitée conçues et dédicacées par Eminem au bénéfice de jeunes défavorisés du monde.
100% du montant des enchères ira à la Fondation Marshall Mathers et à la campagne du ninemillion.org du Haut Commissariat aux Réfugiés de l'ONU - l'UNHCR. Tout le montant sera partagé sur une base égale entre les deux associations caritatives.
Eminem Multi-platinum a conçu en édition limitée huit chaussures différentes de la série Air Max ; depuis l'Air Max '87 (à l'origine conçu par Tinker Hatfield, un des premiers concepteurs de chaussures du monde), toute la manière jusqu'à la plus récente Air Max 360....
Seulement 8 ensembles complets de chaussures (64 paires de chaussures au total), seront produits avant qu'ils soient vendus aux enchères pendant 4 semaines, commençant le 31 août. Toutes les paires seront numérotées et dédicacées par Eminem faisant des articles de véritable collectionneur à tout point de vue. L'enchère eBay de chaque semaine comportera deux modèles Air Max d'air différents dans 7 tailles différentes. Chaque paire disposera d'une lettre d'authenticité de la Fondation Marshall Mathers.
Les chaussures, autographiés par le chanteur de 33 ans, vont être vendus aux plus offrants dans les magasins Nike de Londres, Berlin et Paris dès jeudi. Les Internautes pourront également faire des mises en ligne à compter du 12 septembre via le site eBay.com.
...suite sur le site http://www.ebay.com
http://members.ebay.com/ws2/eBayISAPI.dll?ViewUserPage&userid=marshall-mathers-foundation
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An auction of limited-edition Air Max sneakers designed and autographed by Eminem to benefit disadvantaged youths around the world.
100% of the auction proceeds will go to the Marshall Mathers Foundation and UNHCR’s ninemillion.org campaign. All proceeds will be shared on an equal basis between the two charities.
Multi-platinum rapper Eminem has designed limited-edition uppers of eight different shoes in the Air Max series; from the Air Max ’87 (originally designed by Tinker Hatfield, one of the world’s foremost footwear designers), all the way up to the most recent Air Max 360. His reinterpretation of the upper has been laid onto the original blueprints for each of the Air Max shoes to create a unique set of shoe designs. An ardent fan of the Air Max and avid collector of sneakers, Eminem jumped at the chance to imprint his own personal touch on the world of sneaker collectors and raise funds for disadvantaged youths, both in his home state of Michigan and around the world in refugee camps.
Only 8 full sets of the footwear (64 pairs of shoes in total), will be produced before they are auctioned off over a period of 4 weeks, starting August 31st. All pairs will be numbered and autographed by Eminem making them true collector’s items in every sense. Each week’s eBay auction will feature two different Air Max styles in 7 different sizes. Each pair will come with a letter of authenticity from the The Marshall Mathers Foundation. The remaining pair of each style will be auctioned at NikeTown locations worldwide.
The Marshall Mathers Foundation is a non-profit corporation whose mission is to provide funds for organizations working with troubled and at-risk youth in southeast Michigan and throughout the U.S. The Marshall Mathers Foundation has given financial support to Gleaners Community Food Bank, the Coats for Kids campaign with the Salvation Army and WJLB Radio in Detroit, Common Ground Sanctuary, a crisis intervention agency, the American Red Cross National Disaster Relief Fund and the Hip-Hop Summit Action Network, as well as many others. For further information email: foundationinfo@hsspc.com.
Ninemillion.org is an innovative global campaign led by the UN Refugee Agency (UNHCR), with founding partners Nike and Microsoft to raise awareness and funds to bring education and sport programs to the world’s refugee youth. The campaign represents the nine million forgotten refugee youth across the globe, many of whom do not have the opportunity to learn and play. Nine million faces. Nine million names. Nine million stories. For further information visit ninemillion.org.
visit: http://members.ebay.com/ws2/eBayISAPI.dll?ViewUserPage&userid=marshall-mathers-foundation
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